In light of the success of its humorous French ad campaign this past February and March, entitled: “Il y a une meilleure façon de faire de l’immobilier” [there’s a better way of doing real estate], which attracted more than 16,500 unique visitors from 83 countries, real estate agency REALTA is launching the first in a new series of four ads today. Combining the absurd with self-deprecating humour, these 1-minute ads continue to feature Denis Surprenant, a real-estate agent whose heart is in the right place, but whose ideas tend to result in hilarious, if not over-the-top situations. In this first ad, our colourful agent – played to perfection by actor Sylvain Lamy – bends over backwards to explain the importance of the symbiosis that must exist between the agent and the house for sale. It is sure to elicit a laugh or two! The three other ads will appear on the realta.ca site on Wednesday, June 2, 9 and 16 respectively.
“After having paved the way, we continued to innovate by following up on our unique and catchy ad campaign with four new episodes,” says François Bissonnette, REALTA’s president. “Denis Surprenant personifies all the prejudice associated with our profession, but this self-deprecating humour is a healthy sign because it is so extreme. What better way to correct the public’s misguided image of real estate agents than by pretending to reinforce it! Once people visit our site, they can see the professionalism and business ethics of the REALTA team, which are the polar opposites of this image.”
Many people have indeed seen this since last February. In the wake of the campaign’s first five ads, the popularity of the REALTA website skyrocketed, with 63% more visitors than the average for similar-sized agencies, with 55% more pages seen and 22% more new visits.
CINÉLANDE’s Nicolas Fransolet is the campaign’s developer-designer and Sonart’s Yan Dal Santo dressed up the images with music and sound.
The REALTA real estate agency is particularly active in central Montreal, notably in Outremont, Côte-des-Neiges, the Plateau, Villeray, Rosemont and Old Montreal. It puts team values, conviviality, innovation, professionalism, collaboration and respect for the environment at the core of its business culture. It does all this while enjoying one of the highest rates of industry growth for the Greater Montreal region.
For more information about the agency or its annual contest, for virtual visits of its listings, or to just get a chuckle from its humorous ads, please visit www.realta.ca