Montreal, December 15, 2011 – Once again, REALTA manages to innovate and surprise by straying from the beaten path. Hot on the heels of its humorous online ad campaign, the successful real estate agency today launches a unique and unexpected business gift: a recipe book. Among the professional photos and glossy high-end pages, each member of the REALTA team introduces his or her favourite recipe: Some are veritable family “heirlooms”; some hail from the contributor’s home region, and others have been discovered through personal experience. The culinary offering is nothing short of impressive: minestrone, shrimp tartar, Gaspé cipaille (sea pie), crepes, Chile con carne, eggplant, champagne risotto, roast beef with coffee, chicken sauté, fillet of veal and tomato cupcakes, complete with cheeses for dessert.
Throughout 2012, REALTA will be offering this prestigious gift to customers to celebrate the closing of a transaction, to its various business partners and to guests during special events, such as the annual grand prize draw evening the agency hosts each February.
“There’s a strong sense of innovation that guides everything we do and this recipe book further reinforces our image as an agency that’s ‘not like the others’,” says François Bissonnette, REALTA’s president and founder. “The idea came to us last year after taking a group cooking class at Montreal’s La Guilde Culinaire. After all, moving into a new home or condo involves infusing the space with the aromas of one’s favourite dishes, so we thought the idea was a perfect fit. Sure, it’s pretty bold, but we’re extremely proud of the results.”